Tell how much you like working with your patients. Let your visitors know some of your success stories, and how much you value your provider/patient relationships.
Your patients are the life blood of your business, and so this is a very good opportunity for you to make that clear.
Include as many pictures and videos as possible. This website will be working day and night every day of the week. So, what you put on this page is like a perpetual salesperson.
Your visitors are coming here looking for solutions, so be sure and have ample amount of content for them to read. And remember, Google is watching what you write, so include your best keywords in the content, and let Google rank you higher and higher for the search terms that best represent your company.